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The framework for setting rates in DispatchDirect is based on a two dimensional matrix. The first dimension is Vehicle Class - the type of vehicles that your company services, such as motorcycles or medium duty trucks. The second dimension is Service such as towing or fixing flats. These two dimensions should be defined to cover the scope of your business - particularly “Cash” or Call-in“ business. Subsequently, pricing will be defined for the “cells” of the matrix which will become the “Default” pricing for Call-In business, and the starting point to define Account-specific variations
The configuration of Vehicle Classes and Service Offerings is in the menu branch for Pricing Set-Up
Vehicle Class - the type of vehicle being serviced
Examples of common Vehicle Classes (Primary class - Sub-class) include:
Service Offering - the different types of services delivered to customers
Examples of common Servcie Offerings (Primary Offering - Sub-offering) include:
Pricing Templates define rates and are one of the most powerful features in DispatchDirectTM. They are very easy to create, and even easier to then duplicate/modify to create additional templates. Use care in developing Pricing Templates - you need enough templates to reflect the pricing diversity of your business. But recognize that each template is likely to require some level of future “maintenance” as you change pricing. It would be easy to create more Pricing Templates than you really want/need.
The best place to start is to build the Pricing Templates for your “Cash” business - i.e., Call-In or Over-the-Transom requests - often from first-time and/or one-time customers (vs. repeat customers that would more typically be set up as established accounts with special pricing). It is helpful to think of the Pricing Templates for your Cash/Call-In business as the “List Pricing” for your company - what you typically charge. Building these Cash/Call-In templates as the company's “List Pricing”, makes the templates particularly useful for creating account-specific pricing - providing a starting point for setting more attractive rates for key clients or high-volume customers.
Technically, this concept of “List” pricing is defined by the templates you designate as the “Class/offering default”. There can only be one “default” pricing template for each combination of Vehicle Class and Service Offering. It is recommended that you set the Cash/Call-In template for each relevant combination of Vehicle Class and Service Offering as the “Class/offering default”.
To minimize complexity, it is advantageous to have multiple accounts using the same Pricing Template. You may have many repeat customers for whom you use “List” prices, or that share the same (discounted) Pricing Template.
Any account-specific pricing (pricing that is different than “List” (i.e., the “Class/offering default”) needs to be established in a separate Pricing Template. There are two major advantages of setting up account-specific pricing as a template. First, as noted earlier, it may make sense to apply these same templates to multiple accounts. For example, you may choose to use the same pricing for all auto dealers served. In addition, the template can be used to create other templates with similar characteristics. For example, the template for one motor club may be similar to another. A new account-specific template and be created by changing the description of the template, making whatever changes are needed, and saving it as a new template.
Unless account-specific pricing has been defined and associated with an Account, the appropriate pricing for the Accounts is assumed to be “List” pricing - the designated default template for the combination of a Vehicle class/Service offering. For example, in pricing a new call for Account ABC, DispatchDirectTM will use, if available, an account-specific template for the Vehicle Class/Service Offering that has been associated with Account ABC. If Account ABC does not have a different Pricing Template for the Vehicle Class/Service Offering, it will be priced at “List” (i.e., whatever template has been designated as the “Class/offering default”).
A Pricing Template defines a specific rate structure and rate levels. The rate structure includes the applicable components to be priced (e.g., Tow charge, Mileage, Labor, Extras) and the appropriate formulas (e.g., free miles, fixed or hourly rates). The rate levels specify the specific amounts to be charged within the structure - e.g., $2.50 per mile.
Before setting up Pricing Templates, you must first complete two, pre-requisite configurations:
The shift that the job is priced against is determined by the shift during which the job is assigned.
Example of shift determination:
| Period | Charge | |
|---|---|---|
| 1st shift | 7AM through 11PM | $50 flat rate |
| 2nd shift | 11PM through 7AM | $60 flat rate |
If job is assigned at 10:59PM, the 1st shift pricing is used. If job is assigned at 11:01PM, the 2nd shift pricing is used.
Pricing Templates are identified by three variables - the combination of which must be unique
The first two variables relate the Pricing template to the overall two-dimensional pricing matrix as defined by Classes/Offerings. The third variable is the “description”, which makes each Template unique. Most customers find that it is helpful to use the “description” to define the customer segment. A customer segment could be the Cash/Call-in business, or body shops, or auto dealers, or even an individual account like Liberty Ford or Cross Country.
To create a new template “from scratch”
To create a new template from an existing template
To modify an Existing template
A Pricing Template defines a specific rate structure and rate levels. The Pricing Parameters section in each Template provides for the input of specific rate decisions. The Pricing Parameters apply only to the chosen Pricing Template - as defined by the Vehicle Class, Service Offering, and Description (usually customer segment or Account).
For some Pricing Parameters there is flexibility within DispatchDirectTM to set different rates based on shift or weekday/weekend (see Shifts/Commissions). The time stamp when a job is assigned to a driver is used for selecting the appropriate time (shift and weekday/weekend).
The input of pricing information is organized in a series of individual sections (tabs).
This parameter captures the basic/standard charge for the service being delivered. For example, some companies would call this the “hook charge” for a tow. Similarly, the basic charge for a Service Call would be entered here. Many companies, choose to charge for most tow or service calls based on a fixed/flat rate. However, DispatchDirectTM also accommodates an alternative pricing approach - setting the basic/standard rate for the On-scene(Service Call)/Tow component charges based on the duration of the call - calculated as: time x hourly rate.
Fixed/flat rate charge: As the title implies, a fixed/flat rate charge is a pre-set dollr amount that gets applied to each and every call that uses the Template. As noted previously, there is flexibility to adjust this flat/fixed fee for shift differentials and/or weekend work. This differentiation is optional, but can be varied in each Pricing Template. For example, the charge for a Service Call could be the same for all shifts. Or, the night shift tow charge for Luxury Vehicles could be higher than the day charge for the same Vehicle Class. A weekend price premium can be charged in all, some, or none of the Pricing Templates.
Hourly: Choosing the alternative Hourly pricing approach, also triggers the specification of parameters needed to calculate the intended charges. Note: there is also an opportunity to incorporate the concept of hourly charges as a Labor charge (discussed below). Hourly charges as defined in this parameter are for the service or tow charge (e.g., cost of deploying the equipment - Labor charges would be in addition). Setting hourly rates requires the definition of four key variables:
The mileage tab is structured to record/store the typical rates associated with calculating charges for both Unloaded and Loaded miles. Blanks, if any, will be interpreted by DispatchDirectTM as “zeroes”.
For pricing purposes, the approach to mileage charges could be based on odometer readings from the truck (“rolling miles”), or based on turn-by-turn directions from Google Maps (“calculated miles” - automatically calculated in DispatchDirectTM for geocoded locations). The rates for the mileage charges are set in this tab. The approach for determining the miles that are to be billed - “rolling” vs. “calculated” - is set in each Account (see Accounts).
For example, the approach to Unloaded miles can be “calculated” from turn-by-turn estimates of the distance from the Home Base to the Incident location on the map. Or in the “rolling miles” alternative, Unloaded miles would be determined based on the difference in truck odometer entries at Arrived vs. Enroute. The implicit default for the company will be the settings in the “Cash/Call-In” account. For a motor club, the appropriate base for calculating Unloaded miles will also be part of that Account configuration/set-up
While for many calls there are no charges for “Labor”, there is flexibility to incorporate this factor in the DispatchDirectTM pricing process. There are two different options that can be used to charge for labor. As with charges for (On-scene) Service Calls and Towing Charges (see above), the pricing approach for Labor is a binary choice - either Fixed/Flat Rate or Hourly. The charge for Labor is in addition to the basic tow charge, regardles of the method chosen.
Fixed/flat rate charge: As the title implies, a fixed/flat rate charge is a pre-set dollar amount for Labor that gets applied to each and every call that uses the Template. As noted previously, there is flexibility to adjust this flat fee for shift differentials and/or weekend work.
Hourly: Setting hourly rates for Labor is similar to the hourly set-up in Service/Tow Charges. However, the flexibility afforded in setting hourly rates for Labor requires the definition of an additional variable (included hours):
Given the volatility and upward trend in gasoline/diesel prices, the most common upcharge is for fuel. DispatchDirectTM provides the flexibility to define the level of increase (%) for a fuel surcharge and the Mileage charges to which this percentage will be applied. For example, if the total mileage charges were $20.00 and the fuel surcharge were 10%, a $2.00 fuel surcharge would be added to the ticket. Though uncommon, other user-defined upcharges can be added - e.g., to accommodate the requirements of particular customer segments such as special vehicle handling, additional administrative processes, extra insurance coverage, and/or verification procedures (e.g., taking pictures).
The use of Discounts is most common when creating an account-specific pricing template for a new customer. If the pricing for the new customer is the same as in an Existing template, except that the new customer has negotiated a discount, then the Discounts feature makes it easy to create the new template for the new customer without recalculating all of the individual pricing parameters. DispatchDirectTM enables the application of one or two discounts, with flexibility to direct each discount to one or more of the “line items” in the pricing structure - reflecting the negotiations with the customer.
“Extras” are generally add-on services that meet at least one of two criteria:
An Extra, if delivered, will add to the charges to the customer. Therefore, the standard elements of the service offering should not be included. For example, if a “jumpstart” is a standard part of On-Scene Service Calls, it should not be an “Extra”. However, if supplying gasoline is not included in the basic On-Scene service charge, it would be a logical “Extra”.
The approved list of “Extras” for a company is configured separately (Device Setup/Extras). However, the selection of appropriate Extras and the definition of the price for each of these Extras is set in each Pricing Template. Extras are added to a Pricing Template by clicking the “Add an extra to template” in the Extras tab in Pricing Parameters. A new row will be created for selection of an additional Extra and the entry of the appropriate price.
GOA charges reflect the reimbursement due for responding to a service request from an Account, but finding that the vehicle to be serviced is no longer at the specified Incident location when the driver arrives. DispatchDirectTM provides flexibility to asses a flat charge for GOA, differentiated for shift differentials and/or weekend work as appropriate. There is added flexibility to charge for Unloaded Mileage - in addition to, or instead of, the fixed/flat charge.
DispatchDirectTM assumes that the primary basis for setting commissions is based on the work that is being accomplished. Therefore, this “base” commission rate is defined in each Pricing Template. The “base rate” could be the same for all services. However, there is flexibility to set the “base rate” differently in each Pricing Template. You could, for example, decide to pay lower commissions for Service Calls, and pay higher commissions for towing luxury vehicles (e.g., that require special care).
While making the work accomplished the foundation for commissions, many companies increase commission rates for drivers based on other considerations - e.g., building experience and skills. These “incentive rates” add to the “base”commission rate as set in each Pricing Template (see Shifts/Commissions).
Commission rates, just like charges to customers, can be differentiated by shift and weekend/weekday, as appropriate. This differentiation is available, but of course optional. In addition, DispatchDirectTM provides flexibility to apply the commission to the total cost of the service delivered, or just portions thereof - for example, just the standard charge for the Service/Tow Charge (e.g., excluding Mileage and Extras).
Getting Started - Suggestions